Salesforce Consulting & Engineering

Technology Experience Applied to Salesforce

Paradigma’s Salesforce capabilities are supported by professional experience in architecture, development, integration, presales, delivery, and specialized team building.

Its leadership brings experience creating and growing Salesforce capabilities, participating in enterprise initiatives, and working with multidisciplinary teams in complex environments.

That experience is combined with Paradigma’s background in custom software development, integrations, and enterprise technology.

As Salesforce Grows, So Does Its Complexity

A platform that works well initially can accumulate decisions, automations, data, and integrations that gradually make it harder to evolve.

We can help address challenges such as:

• accumulated technical debt;
• difficult-to-maintain automations;
• duplicate, incomplete, or unreliable data;
• platform limits;
• complex security and permission models;
• fragile or poorly traceable integrations;
• misaligned environments;
• slow or risky releases;
• low adoption;
• underused features or licenses;
• difficulty preparing the platform for new AI use cases.

The goal is not to change things for the sake of change.

It is to understand what is holding the platform back and identify where intervention can create the most value.

How We Can Help

01 / Assessment

Understand the real state of your platform.

We review processes, configuration, architecture, automation, data, permissions, development, and integrations to identify risks and opportunities.

Outcome: prioritized findings and a roadmap your organization can execute with Paradigma, its own team, or its current partner.

Architecture, Assessment & Optimization →

02 / Optimization

Resolve specific issues and reduce technical debt.

We prioritize improvements across automation, user experience, data, code, architecture, security, and existing processes.

When appropriate, we use prototypes or controlled implementations to validate decisions before expanding scope.

Outcome: verifiable improvements supported by acceptance criteria, testing, and documentation.

03 / Integrations

Connect Salesforce with the rest of your business.

We design and implement integrations with ERP, enterprise applications, digital channels, data sources, and other systems.

Security, authentication, error handling, traceability, recovery, and maintainability are considered from the start.

Outcome: Salesforce connected more reliably to the processes that depend on it.

Development, Integrations & AI →

04 / DevOps & Release Management

Evolve Salesforce without losing control.

Salesforce has unique characteristics around metadata, sandboxes, declarative configuration, code, and dependencies that require specialized DevOps practices.

We can work with Git, SFDX, Salesforce DevOps Center, Copado, Flosum, and other tools depending on the organization’s context.

We help organize environments, branches, testing, promotions, conflict resolution, traceability, and release governance.

Outcome: more controlled, repeatable, and sustainable delivery.

Salesforce DevOps & Release Management →

05 / Adoption

Make the platform work for people too.

A technically correct solution creates little value if users find it difficult to use.

We review friction by role, unnecessary tasks, complex processes, and opportunities for simplification.

Changes can be supported by documentation and knowledge transfer adapted to the real context of users.

Outcome: clearer processes and a more useful platform.

06 / Support & Evolution

Keep Salesforce aligned with the business.

Needs continue to change after implementation.

We can complement internal teams or existing providers with targeted technical support, specialized administration, defined improvement packages, or ongoing evolution.

Scope, responsibilities, and capacity are agreed for each initiative.

Applied Artificial Intelligence

Agentforce and Intelligent Solutions Need a Strong Foundation

Artificial intelligence can extend Salesforce capabilities, but its effectiveness depends on data quality, available knowledge, permissions, processes, and integrations.

That is why we recommend progressing in three stages.

Prepare

Review data, knowledge sources, processes, permissions, integrations, licensing, and requirements.

Identify gaps before implementation.

Implement

Define a specific use case and build a pilot using Agentforce, bots, or assistants depending on the need.

Establish what information can be used, what actions can be performed, and when human intervention is required.

Validate & Evolve

Test responses, actions, permissions, exceptions, and behavior.

Define metrics, supervision, and costs before expanding the solution.

AI Is Also Part of How We Deliver

We use artificial intelligence tools to support analysis, engineering, development, testing, and documentation when they improve efficiency or quality.

Decisions and deliverables remain under human review, and client information is used only through tools and conditions authorized for each project.

Experience Behind the Capability

From Building Teams to Solving Salesforce Challenges

The experience behind this practice includes:

Architecture & Engineering

Technical experience in solution design, development, integrations, security, data, and Salesforce platform governance.

Team Building

Experience creating Salesforce capabilities and participating in hiring, development, and growth of specialized teams.

Growth & Delivery

Experience helping Salesforce teams evolve from initial formation to supporting larger and more complex enterprise initiatives.

We Can Complement Your Team or Existing Partner

Working with Paradigma does not require replacing an existing relationship.

We can participate in a specific area:

• technical assessment;
• architecture;
• specialized development;
• integrations;
• technical debt reduction;
• Salesforce DevOps;
• data readiness;
• AI initiatives;
• focused improvement packages.

Responsibilities, standards, deliverables, and knowledge transfer are defined from the beginning.

A Way of Working You Can Verify

Clear Priorities

We agree on the problem we are solving and how we will know the intervention worked.

Verifiable Deliverables

We work with acceptance criteria, testing, and observable results.

Knowledge That Stays

We document relevant decisions, changes, and technical considerations so the solution can continue evolving after our participation.

Experience With Transparency

Paradigma’s historical experience in enterprise software and its leadership’s professional Salesforce experience are different types of experience.

We present each according to the actual scope and technology involved.

We do not need to turn previous projects into “Salesforce case studies” to demonstrate the technical capability behind this service line.